A copywriter’s brief yet great commentary on ideas.
There is no greater force for changing the world than a powerful idea. Consider: An idea can be created out of nothing except an inspired imagination. An idea weighs nothing. It can be transferred across the world at the speed of light for virtually zero cost. And yet an idea, when received by a prepared mind, can have extraordinary impact. It can reshape that mind's view of the world. It can dramatically alter the behavior of the mind's owner. I … Read More